FAQ

Frequently asked questions

Everything you need to know about Cru. Can’t find your answer? Email us.

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About Cru

What is Cru?

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Cru is the financial operating system for construction subcontractors. It combines AI agents for back-office automation, GC compliance management, material procurement, accounting, and financial services in one platform.

What agents does Cru offer?

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Cru is a crew of AI agents built specifically for construction subcontractors, not another dashboard, but a team that does the work. All agents are included for one flat price, with no per-agent fees.

Bookkeeping
Agent
What it does

Categorizes and reconciles every bank transaction automatically — always-current books, no manual entry

Cash forecasting

Rolling 13-week cash view, so you always know what's coming

Job costing

Actuals vs. estimate, live, so you know which projects are actually making money

Materials

Flags unit-price overcharges vs. quoted cost before they eat your margin

Collections

Detects overdue invoices and chases payment for you

COI / compliance

Submits and renews certificates of insurance automatically — free always

Companies save 10+ hours a week and $30K+ a year on average, and 85% of customers use Cru daily. Setup takes under 5 minutes, connect your bank, email, and accounting file (QuickBooks, Textura, Gmail/Outlook) once, and every agent lights up from that same connection.

Cru is $500/month for the full crew, cancel anytime, with CPA/CFA services available on top at $250/hour.

Companies save 10+ hours a week and $30K+ a year on average, and 85% of customers use Cru daily. Setup takes under 5 minutes, connect your bank, email, and accounting file (QuickBooks, Textura, Gmail/Outlook) once, and every agent lights up from that same connection.

Cru is $500/month for the full crew, cancel anytime, with CPA/CFA services available on top at $250/hour.

For more information, visit www.cru.ai/agents.

Who is Cru built for?

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Cru is built for construction subcontractors, electrical, HVAC, plumbing, drywall, structural, concrete, mechanical, interior finishes, and more. Cru gives you the real-time cash, job cost, and compliance visibility a CFO would, without the salary.

Can I use Cru if I already have an accountant or CFO?

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Absolutely. Cru complements your existing team rather than replacing it, by automating transaction categorization, invoice tracking, and cash flow forecasting, it frees your bookkeeper or CFO to focus on strategy and growth. Many customers run Cru alongside their accountants.

How is Cru different from QuickBooks?

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QuickBooks is a general purpose accounting software. Cru is purpose-built for construction subcontractors: it understands job costing, retainage, lien waivers, and GC compliance. It connects to QuickBooks and adds an AI layer that automates the work on top of it.

Getting started

How fast can I get started?

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You can book a demo to get started. We’ll send you information on how to create your account, connect your email and ERP system, all under 5 minutes. Your first AI agent is live the same day. Most customers are fully onboarded within 24 hours.

What tools does Cru connect to?

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Cru integrates with your QuickBooks, Procore, Foundation, Sage, Textura, GCPay, and your email (Gmail and Outlook) quickly and securely. Disconnect anytime.

Why do you need me to connect my accounts?

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Cru works alongside your existing software, not by replacing it, but by connecting to it. Every connection provides additional context that allows Cru's AI agents to automate repetitive work, improve financial visibility, and deliver more accurate insights. We’ve shared a list of items we pull from each of your accounts below, when connected:

Connection

Why it's needed

QuickBooks or Sage

Provides accounting data that powers bookkeeping, reconciliations, reporting, and financial insights.

Bank Account

Allows Cru to automatically review transactions, simplify reconciliations, and improve cash flow visibility and forecasting up to 3 months out.

Email

Allows Cru to automatically locate invoices, bills, remittances, quotes, COI requests, and other financial documents without requiring manual uploads.

Textura or protocore

Provides billing and payment application data that helps Cru understand your construction payment workflows.

Pricing & contracts

How fast can I get started?

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You can book a demo to get started. We’ll send you information on how to create your account, connect your email and ERP system, all under 5 minutes. Your first AI agent is live the same day. Most customers are fully onboarded within 24 hours.

What tools does Cru connect to?

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Cru integrates with your QuickBooks, Procore, Foundation, Sage, Textura, GCPay, and your email (Gmail and Outlook) quickly and securely. Disconnect anytime.

Why do you need me to connect my accounts?

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Cru works alongside your existing software, not by replacing it, but by connecting to it. Every connection provides additional context that allows Cru's AI agents to automate repetitive work, improve financial visibility, and deliver more accurate insights. We’ve shared a list of items we pull from each of your accounts below, when connected:

Connection

Why it's needed

QuickBooks or Sage

Provides accounting data that powers bookkeeping, reconciliations, reporting, and financial insights.

Bank Account

Allows Cru to automatically review transactions, simplify reconciliations, and improve cash flow visibility and forecasting up to 3 months out.

Email

Allows Cru to automatically locate invoices, bills, remittances, quotes, COI requests, and other financial documents without requiring manual uploads.

Textura or protocore

Provides billing and payment application data that helps Cru understand your construction payment workflows.

About Cru

What is Cru?

Cru is the financial operating system for construction subcontractors. It combines AI agents for back-office automation, GC compliance management, material procurement, accounting, and financial services in one platform.

Who is Cru built for?

Cru is built for construction subcontractors in electrical, HVAC, plumbing, drywall, and other trades. Whether you're a small operation or a growing sub, Cru helps you take control of your finances without needing a full-time CFO.

Can I use Cru if I already have an accountant or CFO?

Absolutely. Cru complements your existing team rather than replacing it — by automating transaction categorization, invoice tracking, and cash flow forecasting, it frees your bookkeeper or CFO to focus on strategy and growth. Many customers run Cru alongside their accountants.

How is Cru different from QuickBooks?

QuickBooks is general-purpose accounting software. Cru is purpose-built for construction subcontractors: it understands job costing, retainage, lien waivers, and GC compliance. It connects to QuickBooks and adds an AI layer that automates the work on top of it.

Getting Started

How fast can I get started?

Connect QuickBooks in 5 minutes. Your first AI agent is live the same day. Most customers are fully onboarded within 24 hours.

What tools does Cru connect to?

Cru integrates with QuickBooks Online, Procore, Foundation, Sage Intacct, Textura, GCPay, and your email (Gmail and Outlook). See our integrations page for the full list.

Do I need to change the way I work?

No. Cru connects to your existing tools and works in the background. Your team keeps using the same software. Cru just automates the painful manual work on top of it.

Pricing & Contracts

How much does Cru cost?

Cru starts at $500/month — every AI agent, the full dashboard, and unlimited team members. Professional CPA/CFA services are available as a flexible add-on at $250/hour. See our pricing page for full details.

Can I cancel anytime?

Yes. Cru is month-to-month with no long-term contracts. Cancel anytime from your account dashboard. Your data stays accessible until the end of your billing period.

Is there a free trial?

Yes — every new customer starts with a 1-month free trial of the full platform. Book a demo and we'll set you up. If it's not for you, cancel before the month ends and pay nothing.

Security & Data

Is my data safe?

Yes. Cru is SOC 2 certified and uses bank-level encryption. We connect to your existing tools using secure, read-only integrations. Your financial data is never shared or sold to third parties.

Can Cru access my bank accounts?

Cru connects to your accounting software (QuickBooks, Foundation, Sage) to read transaction data. It does not have direct access to your bank accounts. All integrations are read-only.

Financial Services

How does Early Pay financing work?

Early Pay lets you advance approved invoices from GCs in Cru’s network and receive funds in as little as 24 hours instead of waiting 60–90 days. We’ve financed over $2 billion in subcontractor invoices to date.

Do I need good credit to use Early Pay?

No. Early Pay financing is based on the creditworthiness of the GC you’re invoicing, not your personal or business credit score.

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