We built Cru because contractors deserve better
Construction subcontractors run some of the most complex businesses in the world, managing projects, people, materials, cash flow, and compliance all at once. They deserve financial tools built for that reality.
One platform. Everything a subcontractor needs.
Cru connects every financial workflow from first GC interaction to final payment in one unified system.
Accounting
AI agents handle bookkeeping, job costing, cash forecasting, and month-end close automatically. Your books are always current, with no manual work.
Material Procurement
Source smarter. Match every invoice to the original quote, flag price discrepancies, and track supplier performance so you never get overcharged.
GC Compliance Hub
Prequalification, contracts, insurance compliance, invoicing, lien waivers, and MWDBE certificates, all in one place across every GC relationship.
Business Development
Discover new GCs and win more work. AI generates competitive bids directly from project specs so you can respond faster without adding overhead.
What drives us
Our values
Push your teammates upwards and onwards.
We are changing one of the oldest and most complex industries — if it were easy, we wouldn't be here.
Let your positivity fuel your attitude and actions.
Truly listen and internalize what your colleagues, customers, and partners are saying.
Small plans are rarely worth it.
That's where growth happens — embrace it.
Take initiative and assume the buck stops with you.
Take calculated risks and iterate quickly.
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Become the financial operating system for construction
Enable contractors to prosper
Why we built this
Subcontractors are the backbone of construction. They build the things that matter: hospitals, schools, roads, housing. And they do it while managing a level of financial complexity that would challenge most CFOs.
But the tools they have were never built for them. Generic accounting software that doesn’t understand job costing. Payment platforms that weren’t designed for retainage and lien waivers. Insurance brokers who don’t understand prevailing wage. Spreadsheets holding everything together.
Cru started with Constrafor, a platform built to manage the relationship between GCs and subcontractors. Over time, we saw that the biggest problems subs faced weren't just administrative. They were financial. Cash flow. Capital. Compliance. Back-office overhead that was eating into margins.
So we built Cru: the financial operating system for construction. A platform that connects every financial workflow a subcontractor needs, from first invoice to final payment, from compliance documents to accounting, in one place, powered by AI agents that do the work automatically.
The goal is simple: give every subcontractor the financial infrastructure they need to prosper.
